U.S. Mattress Brand Evidence Profile
Novilla Mattresses: 2026 Models, Factory URN & Fiberglass Evidence
Independent forensic analysis of Novilla: operating parent company Novilla International LLC, manufacturing facilities in Overseas Production Hubs (China, Vietnam, Indonesia, Mexico) with US Fulfillment Warehouses, Uniform Registry Number (URN: Import Customs Port of Entry URN), and 2026 flammability barrier safety disclosures.
Flammability & Safety Forensics
2026 Fiberglass Determination: YES (Legacy Risk)
Inherent Rayon/Silica Knit (Clean 2026); Legacy lines used Glass Fiber Sock
Phased out glass fiber across 2023-2024 production cycles
WARNING: DO NOT REMOVE COVER / Risk of Glass Fiber Dispersion on Legacy Models | Class Action Scrutiny & CPSC Incident Reports (Pre-2024 Imports)
Clean Record
Manufacturing & Industrial Geography
Factory Footprint & Ownership Lineage
Novilla International LLC (Founded 2018)
Imported / Overseas Manufacturing (with US Assembly/Distribution) · Imported Finished Goods (Overseas)
Overseas Production Hubs (China, Vietnam, Indonesia, Mexico) with US Fulfillment Warehouses
Import Customs Port of Entry URN
Evidence Citation: U.S. Customs Bill of Lading & CPSC Regulatory Records (Verified Source URL ↗)
Complete Model Lineup
All 13 Documented Models (10 Active, 0 Legacy)
Novilla Bliss (10", 12" Pocket Coil Hybrid)
Series: Direct Boxed Hybrid/Foam Series · Individually Encased Coils + Gel Foam (12" profile)
Feel: Medium (6.0/10) · MSRP: $220
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Bliss Gel Memory Foam 10"
Series: Novilla E-Commerce Value Line Collection · Memory Foam (10" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $299
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Bliss Gel Memory Foam 12"
Series: Novilla E-Commerce Value Line Collection · Memory Foam (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $369
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Gel Luxe 12" Memory Foam
Series: Novilla E-Commerce Value Line Collection · Memory Foam (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $379
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Serenity (12" Euro Top Hybrid)
Series: Direct Boxed Hybrid/Foam Series · Euro Top + Pocket Springs + Charcoal Foam (12" profile)
Feel: Plush Medium (5.5/10) · MSRP: $260
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Serenity Hybrid 10"
Series: Novilla E-Commerce Value Line Collection · Hybrid (10" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $329
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Serenity Hybrid 12"
Series: Novilla E-Commerce Value Line Collection · Hybrid (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $399
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Vitality (10", 12" Gel Memory Foam)
Series: Direct Boxed Hybrid/Foam Series · 4-Layer Gel Memory Foam Core (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $180
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Vitality Pocket Spring 10"
Series: Novilla E-Commerce Value Line Collection · Pocket Coil (10" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $289
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Vitality Pocket Spring 12"
Series: Novilla E-Commerce Value Line Collection · Pocket Coil (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $349
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Serenity 10" Gel Foam
Series: Novilla Serenity 10" Gel Foam · Pocketed Coils / High-Density Foam / Natural Fibers (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $1,299
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Vitality Hybrid
Series: Novilla Vitality Hybrid · Pocketed Coils / High-Density Foam / Natural Fibers (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $1,299
Fire Barrier: FR Cellulose and Rayon Barrier Wrap
Novilla Bliss Gel Memory Foam
Series: Novilla Bliss Gel Memory Foam · Pocketed Coils / High-Density Foam / Natural Fibers (12" profile)
Feel: Medium-Firm (6.5/10) · MSRP: $1,299
Fire Barrier: FR Cellulose and Rayon Barrier Wrap