SleepBlvd is a locally owned Denver, Colorado mattress maker. It has handcrafted natural and organic latex mattresses in Denver for about 12 years. Its Lower Downtown ICE Collection offers three double-sided, flippable models: Firm, Cushion Firm and Plush. Each carries a 20-year warranty, and you buy them through the Denver showroom. You can exchange once, but you can't get a refund. The brand doesn't publish prices or layer specs, so you'll need to visit or call.
Ice Wewatta StreetI
Ice Wewatta Street, product photo
FirmnessFirmNot yet researched
Mattress TypeNot yet researchedNot yet researched
Queen $Not publishedNot yet researched
Coil CountNot yet researchedNot yet researched
Key Strengths
Denver-area shoppers who want a locally handcrafted, double-sided flippable mattress
Hot sleepers drawn to the ICE cooling positioning
Buyers who prefer in-store testing with local white-glove delivery
Good to Know
Online-only shoppers
Buyers who want a refund-based sleep trial
Shoppers who need published layer specs, prices or ICE-specific certifications before visiting
Good fit: Denver-area shoppers who want a locally handcrafted double-sided flippable mattress in Firm, Cushion Firm or Plush; hot sleepers drawn to the ICE cooling positioning; buyers who prefer in-store testing with local white-glove delivery. Poor fit: online-only shoppers; buyers wanting a refund-based sleep trial; shoppers needing published layer specs, prices or ICE-specific certifications before visiting.
Outside review scores
Review sites checked: Not yet researched. Their scores: Not yet researched. Model they tested: Not yet researched. Each site tests in its own way, so read each row on its own.
SleepBlvd is a locally owned Denver, Colorado mattress maker handcrafting natural and organic latex mattresses in Denver for about 12 years. Its Lower Downtown ICE Collection offers three double-sided flippable models - Firm, Cushion Firm and Plush - each carrying a 20-year warranty and sold through its Denver showroom.
Not yet researched
Not yet researched
Not yet researched
Not yet researched
Not yet researched
Not yet researched
When SleepBlvd makes sense
Denver-area shoppers who want a locally handcrafted, double-sided flippable mattress
Hot sleepers drawn to the ICE cooling positioning
Buyers who prefer in-store testing with local white-glove delivery
When Another Mattress May Suit You Better
Online-only shoppers
Buyers who want a refund-based sleep trial
Shoppers who need published layer specs, prices or ICE-specific certifications before visiting
Review site scores
How the big review sites score SleepBlvd
Each site's own score and the exact bed it tested, side by side.
Scroll sideways to see the whole table
Publication
Reported Score
Configuration Tested
Testing Scope
Evaluation Focus
Main configuration: Not yet researched. Read each row's testing scope before comparing scores. Each outlet uses its own method, so we don't combine these scores into one rating.
Reading the scores
Why we don't average the scores
Use the dates and sources shown with each result. Prices, models and policies can change.
Chapter 02
Comfort and firmness: which mattress fits you
Why this matters to you: Feel names are the brand's words, not measurements. Use them to shortlist two or three beds, then let your body decide.
Back and stomach sleepers: choose Ice Wewatta Street (Firm) for the most supportive sleep surface. Combination sleepers and couples: start with Ice Wazee Street (Cushion Firm) as the balanced middle feel. Side sleepers and pressure-relief seekers: choose Ice Wynkoop Street (Plush).
Hot sleepers: the ICE line is the cooling-positioned pick, but cooling materials and tech specs are not published - confirm cover and comfort-layer details in store. All three are double-sided, so owners willing to flip and rotate get extra usable life.
Firmness finder
Which SleepBlvd feel fits you?
Weight chart not yet researched
Weight and sleep position can change how a bed feels. We have not yet checked whether SleepBlvd publishes a fit chart by body weight, so use a trial, where one is offered, to test the bed the way you sleep at home.
Neck: on your side, your nose should line up with the middle of your chest, not tip up or down.
Shoulders: your bottom shoulder should sink in. Tingling or a numb arm means the bed is too firm for you.
Lower back: on your back, slide a flat hand under your waist. A big gap means too firm; no room at all can mean too soft.
Hips: ask someone to look from the side. Hips lower than shoulders means the bed is too soft for you.
Figure 2.1: Four checks to run in a store, lying still in the position you sleep in most. The store test in chapter 11 says how long to lie on each bed.
Chapter 03
Compare the mattresses
Why this matters to you: Models from one brand can differ in feel, height and layers. Match the feel label and height to how you sleep before you compare prices.
SleepBlvd lists 3 models. Feel names are the brand's labels.
Ice Wewatta Street - Firm, double-sided and flippable, 20-year warranty: the firmest ICE option and the pick for back and stomach sleepers wanting top-end support; flipping extends comfort life; layer specs and prices not published.
Ice Wazee Street - Cushion Firm, double-sided and flippable, 20-year warranty: the middle-feel all-rounder balancing support with cushioning, likely the crowd-pleaser for couples and combination sleepers; specs and prices not published.
Ice Wynkoop Street - Plush, double-sided and flippable, 20-year warranty: the softest ICE feel for side sleepers wanting pressure relief; flippable design adds longevity; specs and prices not published.
Scroll sideways to see the whole table
Visual
Model
Build
Firmness (brand words)
I
Ice Wewatta Street
Double-sided and flippable, with a 20-year warranty. The firmest ICE option, for back and stomach sleepers who want top-end support. The brand doesn't publish layer specs.
Firm
I
Ice Wazee Street
Double-sided and flippable, with a 20-year warranty. The middle-feel all-rounder that balances support with cushioning, likely the crowd-pleaser for couples and combination sleepers.
Cushion Firm
I
Ice Wynkoop Street
Double-sided and flippable, with a 20-year warranty. The softest ICE feel, for side sleepers who want pressure relief.
Plush
Where the maker doesn't publish a number, we say so.
Scroll sideways to see the whole table
Model
Coil gauge
Coil count
Foam density
Latex
ILD
Model 1 of 3
Ice Wewatta Street: Firmest ICE option for back and stomach sleepers
I
Ice Wewatta Street
Ice Wewatta Street, product photo
ConstructionNot yet researched
ProfileNot yet researched
FirmnessFirm
Queen $Not published
Not yet researchedNot yet researched
Double-sided and flippable, with a 20-year warranty. The firmest ICE option, for back and stomach sleepers who want top-end support. The brand doesn't publish layer specs.
Double-sided and flippable, with a 20-year warranty. The middle-feel all-rounder that balances support with cushioning, likely the crowd-pleaser for couples and combination sleepers.
Prices checked Not yet researched · recheck before buying
Mattress prices and value
Why this matters to you: A starting price can rise with size, base and delivery. Get the full price for your size in writing before you choose.
Mattress prices: Not published as of Sept 2026 - no prices appear on the collection page. Value signals: Best Price Guarantee (store will match any advertiser price), periodic sale events (Labor Day event noted on site), an additional senior discount, and financing through Snap Financial and Synchrony (subject to credit approval, restrictions apply).
The double-sided flippable build plus 20-year warranty suggests long service life, but value cannot be scored without published prices.
Not yet researched
White-glove delivery, setup, and old-mattress removal are covered in Delivery & Setup.
Prices and sales discounts come from current brand catalogs. Prices may change during holiday promotions.
Are the expensive ones worth it?
Scroll sideways to see the whole table
Model
Buy SleepBlvd If
Skip If
Buy Instead
Chapter 05
How well do the mattresses hold up?
Why this matters to you: A mattress is a long buy. Lean on the written warranty and real owner reports to judge how it will last.
The 20-year warranty on all three ICE models signals maker confidence, and the double-sided flippable design lets owners flip to even out wear. Brand care guidance: rotate monthly for the first six months, then quarterly, and use a frame with sufficient center support. Long-term owner durability data and full warranty terms: Not published as of Sept 2026.
What to watch for, and when:
Ownership, deals, lawsuits & launches
Company History & Model Evolution
Show the full company history
Each milestone comes from the brand's own pages, government and court records, or named news reports, each with the date we checked it. Factory suppliers may update minor parts over time.
What we could confirm, and what the brand doesn't say
The left column is what we checked. Rows marked THE BRAND SAYS only report what the brand says. The right column is what the brand doesn't publish. Use the right column as your list of questions for a store or the brand's chat.
Scroll sideways to see the whole table
What we checked
What the brand doesn't publish
THE BRAND SAYSDouble-sided flippable build
NOT PUBLISHEDNo long-term owner durability data
THE BRAND SAYS20-year warranty on all three models
NOT PUBLISHEDNo layer specs or foam densities
THE BRAND SAYSAbout 12 years in business
NOT PUBLISHEDNot yet researched
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
Where sources disagree
Chapter 06
Sleep trials, returns, exchanges and fees
Why this matters to you: Feel is hard to judge in a store or in a week. Know your exit plan and its cost before you pay.
No refunds or returns. One-time Rest Assured exchange to another product within 1 year of purchase date. Exchange fees by tier - Diamond 300 dollars, Platinum 250, Gold 150, Silver 125 - plus delivery fee.
Sale or discounted prices do not apply on exchanges. Exchange must be of equal or lesser value (pay the difference plus fee if greater). One exchange per customer; mattress must be free of soils, stains, tears and odors.
Adjustable bases, headboards, platform bases, Twin XL, special sizes, pillows, protectors, sheets, toppers and accessories are excluded. Which fee tier covers ICE models: Not published as of Sept 2026.
Your trial, night by night
Not yet researchedNot yet researched
Not yet researchedNot yet researched
Within 1 yearLast day for the one-time exchange
What each choice costs you
Keep it$0Nothing more to do
Return itExchange fee by tier, $125 to $300, plus deliveryNo refunds or returns; exchange only
Swap it$125 to $300 by tier, plus deliveryOne exchange within 1 year, equal or lesser value
Not covered by the trial: Adjustable bases, platform bases, Twin XL, special sizes, accessories
Figure 6.1: The trial in three dates and three prices. Put the last date in your calendar the day the bed arrives.
Check the terms for your seller and order date before buying from SleepBlvd.
Chapter 07
Delivery, setup and old-mattress removal
Why this matters to you: Delivery terms decide your first week with the bed. Confirm the date, setup and old-bed removal before you pay.
Two white-glove Denver-metro options per the Delivery and Guarantee Agreement. Option 1 (100 dollars, Metro Denver): pick a wide-open day, store calls 5pm-8pm the night before with a three-hour window; includes setup of the new mattress and old-set recycling for a small fee. Option 2 (150 dollars, Denver-metro only): same inclusions plus you pick the three-hour window.
Missed-window re-delivery fees apply; contact the store for outside-metro shipping terms.
Typical wait: Three-hour window, called 5pm-8pm the night before
Figure 7.1: What happens between your order and your first night. Clear a path to the bedroom before the team arrives.
Confirm the delivery date, setup and removal terms for your address before ordering.
Chapter 08
Terms checked on the brand's site · recheck before you buy
What do the warranties cover?
Why this matters to you: A warranty is only as good as its terms. Read the written terms and use a supported base, because the wrong frame can end coverage.
Each ICE model is listed with a 20-year warranty on the collections page. Full warranty document terms (sag-depth threshold, covered defects, exclusions, claim process, proration, foundation requirements): Not published as of Sept 2026 - request the warranty in writing in store before buying.
Covered when the dip is deeper than Not yet researched, measured with nobody on the bed.
Strip the bed down to the mattress and wait a few hours so the top layers can recover.
Lay a straight edge (a broom handle or long level) across the dip, resting on the flat parts.
Measure from the edge down to the deepest point, then photograph the ruler for your claim.
Figure 8.1: How to measure a sag before you file a warranty claim. Drawing not to scale.
Chapter 09
Review counts checked on each site · they change daily
Customer reviews and complaints
Why this matters to you: Star ratings depend on who posts and where. Read the low-star reviews for patterns, not just the average.
On-site copy cites rave reviews and shows a Google reviews section, but no star scores, review counts or testimonial text were extractable from the official site. Third-party rating totals and complaint histories: Not published as of Sept 2026. Verify in person the known friction points: exchange-only policy with no refunds, plus delivery and exchange fees.
How we read the reviews
Read each platform on its own: who runs it, its rating scale, how many reviews it has, and the date we checked it.
Reported praise and concerns:
Review sites side by side
What each review site says
Not yet researched
Scroll sideways to see the whole table
Platform
Rating
Sample
Chapter 10
What are the mattresses made of?
Why this matters to you: Layer names say little without numbers. Ask what is inside your exact model, layer by layer.
Brand-level: certified organic latex and plant-based memory foam mattresses made in Denver; GOLS-certified organic latex collections offered;. ICE-collection-specific layer specs (latex type and blend, foam densities, coil counts or gauges, cover fabrics and cooling components): Not published as of Sept 2026.
Safety labels, and what each one covers
GOLS
Organic latex collections
Our research sheet lists this certification for SleepBlvd. We have not yet checked it with the certifier.
What these labels do and don't prove
Read your law tag
How to read the law tag in three steps
Why this matters to you:
Law tag guide
How to read a mattress law tag
The three steps
1
GOLS-certified organic latex
2
Plant-based memory foam
3
Double-sided flippable build
Full law tag guide, factory code decoding, and the certificate glossary live on our shared safety page.
How to read this: the law tag, the brand's own statements, and certificates each cover different things. A spec the brand doesn't publish isn't proof it's missing; it just isn't shared.
Chapter 11
Where can you try and buy the mattresses?
Why this matters to you: Where you buy sets the price, the trial and who handles problems. Check the seller's terms, not just the brand's.
Try and buy at the Denver showroom: 1550 S. Colorado Blvd., #102, Denver, CO 80222 (next to Old Navy), phone 303-954-9435. Online checkout details for the ICE collection: Not published as of Sept 2026 - call or visit the store.
Other retail partners: Not published as of Sept 2026.
Showroom Network
Denver showroom
Next to Old Navy, phone 303-954-9435
Store Access
No online checkout details
Not yet researched
Sales Culture
No retail partners published
Not yet researched
Inventory & Delivery
White-glove Denver-metro delivery
$100 standard or $150 to pick your window
How to test a bed in the store
Where SleepBlvd sells
A sample to show the mix of store types. Use the brand's store finder for the ones near you.
Scroll sideways to see the whole table
#
Channel
Address
Type
1
Denver
1550 S. Colorado Blvd., #102, Denver, CO 80222
Showroom
Hours change by location, so call ahead before you visit.
Not yet researched. Checked Not yet researched.
Chapter 12
SleepBlvd vs. other mattress brands
Why this matters to you: A fair comparison needs the same facts for both beds. Line up price, trial and warranty for each one.
Versus national bed-in-box brands: SleepBlvd is a Denver factory-direct showroom maker, not a ship-in-a-box brand - you test in person and get local white-glove delivery with old-set recycling, but you lose refund-based trials and transparent online specs and pricing.
Versus Denver-area peers: double-sided flippable ICE models with 20-year warranties stand out, and GOLS organic options plus a Best Price Guarantee add appeal; published foam certificates, layer specs and prices are thinner than larger rivals offer.
Competitor details reflect published prices and specs on the date shown. Mattress brands may update prices and trial terms over time.
Chapter 13
How we research and report
This page is an early draft built from our research sheet for SleepBlvd. We read the brand's own pages and public listings, and we do not test mattresses ourselves. Fields marked "Not yet researched" are still being checked.
Official site first: collection page, Our Collections page (model names, feels, flippable status, warranty years), Delivery and Guarantee Agreement (delivery options, fees, exchange terms), homepage and contact pages (Denver address, phone, local-made and financing claims), plus policy and terms pages. Retailer and review sources checked where reachable.
Specs, prices, warranty documents and ratings that could not be verified are labeled Not published as of Sept 2026 rather than estimated.
How we check this page
Stage 01Factory
Who built the bed
Stage 02Test results
Outside test results
Stage 03Safety
Fire safety papers and the law tag
Stage 04Pressure and motion
Outside pressure and motion tests
Stage 05Reviews
Review scores, side by side
Quick Answers
Quick Answers Before You Buy
Safety and materials
Buying and policies
Is SleepBlvd really a Denver company?
Yes - a locally owned Denver, Colorado maker handcrafting mattresses in Denver for about 12 years; showroom at 1550 S. Colorado Blvd., #102, Denver, CO 80222.
Which models are in the Lower Downtown ICE Collection?
Ice Wewatta Street (Firm), Ice Wazee Street (Cushion Firm) and Ice Wynkoop Street (Plush) - all double-sided and flippable with 20-year warranties.
Can I return an ICE mattress for a refund?
No - exchanges only: one exchange within 1 year with a tiered fee plus delivery, and sale prices do not apply.
What does delivery cost?
100 dollars standard Denver-metro white glove or 150 dollars to pick your three-hour window, with old-set recycling for a small fee.
Are prices or layer specs published online?
Not published as of Sept 2026 - call 303-954-9435 or visit the Denver showroom.
Prices and promos checked Not yet researched. Recheck before buying.
Find Your Evidence-Backed Match
Need a personalized mattress recommendation?
Answer 6 quick questions about how you sleep, your preferences, and your bed base to compare mattress matches.