MattressGrove is a family-owned Greensboro, North Carolina workshop run by owners John and David. It hand-builds made-to-order mattresses. Its Simply Luxe Artisan hybrids and the Spring Air Back Supporter Royale focus on cooling foams, zoned coils and low motion transfer. White-glove delivery covers many eastern US regions. You'll pay premium prices, from $1,799. You get a 180-day comfort guarantee, but you'll pay a $199 fee to return a bed. It isn't a fit if you want a bed in a box or live outside the eastern delivery area.
Simply Luxe Artisan Plush
Simply Luxe Artisan Plush, product photo
FirmnessPlushNot yet researched
Mattress TypeHybrid14 inches tall
Queen $$2,299$2,299
Coil CountNot yet researchedNot yet researched
Key Strengths
Back and stomach sleepers
Hot sleepers who want gel cooling and airflow
Couples and pet owners who want low motion transfer
Eastern US buyers who value handcrafted builds and white-glove setup
Best for back and stomach sleepers, hot sleepers wanting gel cooling and airflow, and couples or pet owners wanting low motion transfer from pocketed non-roll coils. Good fit for eastern US buyers who value handcrafted made-to-order builds and white-glove setup. Not ideal for budget shoppers, bed-in-a-box convenience, or buyers outside the eastern delivery footprint.
Outside review scores
Review sites checked: Not yet researched. Their scores: Not published. Model they tested: Not yet researched. Each site tests in its own way, so read each row on its own.
MattressGrove is a family-owned Greensboro, North Carolina workshop hand-building made-to-order mattresses, led by owners John and David. Its Simply Luxe Artisan hybrids and Spring Air Back Supporter Royale focus on cooling foams, zoned coils, low motion transfer, and white-glove delivery across the eastern US.
Family-owned, Greensboro, NC
Workshop
Hand-built to order
Built
180 days
Trial
When MattressGrove makes sense
Back and stomach sleepers
Hot sleepers who want gel cooling and airflow
Couples and pet owners who want low motion transfer
Eastern US buyers who value handcrafted builds and white-glove setup
When Another Mattress May Suit You Better
Budget shoppers
Bed-in-a-box convenience
Buyers outside the eastern delivery footprint
Review site scores
How the big review sites score MattressGrove
Each site's own score and the exact bed it tested, side by side.
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Publication
Reported Score
Configuration Tested
Testing Scope
Evaluation Focus
Main configuration: Not yet researched. Read each row's testing scope before comparing scores. Each outlet uses its own method, so we don't combine these scores into one rating.
Reading the scores
Why we don't average the scores
Use the dates and sources shown with each result. Prices, models and policies can change.
Chapter 02
Comfort and firmness: which mattress fits you
Why this matters to you: Feel names are the brand's words, not measurements. Use them to shortlist two or three beds, then let your body decide.
Choose Artisan Plush for cushioned pressure relief with a plush surface, mainly back and some stomach sleepers. Choose Artisan Ultra Firm for a firm non-sinking surface and extra-firm need, mainly back and stomach sleepers. Choose Artisan Super Pillow Top for medium supportive-plush comfort suited to all positions including side sleepers, and couples wanting softness plus lift.
Choose Back Supporter Royale, especially Cruz Firm All Seasons, for zoned lumbar support, edge support, seasonal silk-or-wool comfort, and firmer back support. Hot sleepers: favor Artisan airflow plus gel foams or Royale Cool Gel and silk summer side.
Firmness finder
Which MattressGrove feel fits you?
Weight chart not yet researched
Weight and sleep position can change how a bed feels. We have not yet checked whether MattressGrove publishes a fit chart by body weight, so use a trial, where one is offered, to test the bed the way you sleep at home.
Neck: on your side, your nose should line up with the middle of your chest, not tip up or down.
Shoulders: your bottom shoulder should sink in. Tingling or a numb arm means the bed is too firm for you.
Lower back: on your back, slide a flat hand under your waist. A big gap means too firm; no room at all can mean too soft.
Hips: ask someone to look from the side. Hips lower than shoulders means the bed is too soft for you.
Figure 2.1: Four checks to run in a store, lying still in the position you sleep in most. The store test in chapter 11 says how long to lie on each bed.
Chapter 03
Compare the mattresses
Why this matters to you: Models from one brand can differ in feel, height and layers. Match the feel label and height to how you sleep before you compare prices.
MattressGrove lists 4 models. Feel names are the brand's labels.
Simply Luxe Artisan Plush: Plush feel described as cushion comfort that gently cradles your body; listed as ideal for back and stomach sleepers; 14-inch crown; gel-infused and gel-memory foams over encased coils; strongest non-roll coils for near-zero motion transfer; quiet luxury pick for pressure relief with support.
Simply Luxe Artisan Ultra Firm: Firm feel that supports on top without deep sink; for back and stomach sleepers and anyone needing extra-firm; 14-inch crown; firm support foam plus cool gel memory foam over encased coils; best for firm-surface and easy-movement sleepers.
Simply Luxe Artisan Super Pillow Top: Supportive Plush medium feel blending plush comfort with uplifting support; listed for all sleepers and most popular; 15-inch crown with pillow-top build; softest and coziest Artisan; best for shoppers wanting plush surface plus lift. Back Supporter Royale (Spring Air line, incl.
Cruz Firm All Seasons): zoned support with 670-plus alternating dual-gauge coils, heavier gauge in middle third for lower-back support; foam-encased edge for about 20 percent more sleep surface; soy-based high-density foams plus Cool Gel lumbar; flippable All-Seasons design with quilted silk summer side and quilted wool winter side; Cruz Firm layers include firm support foam, zoned memory foam, second firm support foam, foam-encased perimeter, 672-coil system and zone extended-life foundation; best for back-pain-conscious and temperature-sensitive shoppers.
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Visual
Model
Build
Profile
Firmness (brand words)
Queen $
Coil Count
Simply Luxe Artisan Plush
Gel-infused and gel-memory foams over encased coils. The strongest non-roll coils give near-zero motion transfer. It's the quiet luxury pick for pressure relief with support, listed as ideal for back and stomach sleepers.
14 inches
Plush
$2,299
Not yet researched
Simply Luxe Artisan Ultra Firm
Firm support foam plus cool gel memory foam over encased coils. It's for back and stomach sleepers and anyone who needs extra-firm.
14 inches
Firm
$2,299
Not yet researched
Simply Luxe Artisan Super Pillow Top
Pillow-top hybrid
15 inches
Supportive Plush medium feel
Size-by-size not published
Not yet researched
Back Supporter Royale (Spring Air line, including Cruz Firm All Seasons)
670-plus alternating dual-gauge coils with heavier gauge in the middle third for lower-back support. A foam-encased edge gives about 20 percent more sleep surface. It has soy-based high-density foams plus a Cool Gel lumbar zone. The flippable All-Seasons design has a quilted silk summer side and a quilted wool winter side. Cruz Firm layers include firm support foam, zoned memory foam, a second firm support foam, a foam-encased perimeter, a 672-coil system and a zone extended-life foundation.
Not yet researched
Firmer, zoned back support
Size-by-size not published
670-plus coils (672 in Cruz Firm)
Where the maker doesn't publish a number, we say so.
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Model
Coil gauge
Coil count
Foam density
Latex
ILD
Model 1 of 4
Simply Luxe Artisan Plush: Ideal for back and stomach sleepers
Simply Luxe Artisan Plush
Simply Luxe Artisan Plush, product photo
ConstructionNot yet researched
Profile14 inches
FirmnessPlush
Queen $$2,299
Motion transferNear-zero motion transfer
Gel-infused and gel-memory foams over encased coils. The strongest non-roll coils give near-zero motion transfer. It's the quiet luxury pick for pressure relief with support, listed as ideal for back and stomach sleepers.
Back Supporter Royale (Spring Air line, including Cruz Firm All Seasons): Not yet researched
Back Supporter Royale (Spring Air line, including Cruz Firm All Seasons)
Back Supporter Royale (Spring Air line, including Cruz Firm All Seasons), product photo
ConstructionNot yet researched
ProfileNot yet researched
FirmnessFirmer, zoned back support
Queen $Size-by-size not published
All-Seasons flippableSilk summer side, wool winter side
670-plus alternating dual-gauge coils with heavier gauge in the middle third for lower-back support. A foam-encased edge gives about 20 percent more sleep surface. It has soy-based high-density foams plus a Cool Gel lumbar zone. The flippable All-Seasons design has a quilted silk summer side and a quilted wool winter side. Cruz Firm layers include firm support foam, zoned memory foam, a second firm support foam, a foam-encased perimeter, a 672-coil system and a zone extended-life foundation.
Back Supporter Royale (Spring Air line, including Cruz Firm All Seasons)
Not found
Sold now
Simply Luxe Bella Medium Mattress
Not found
No longer sold
Spring Air Back Supporter Infinity Luxe Hybrid
Not found
No longer sold
Simply Luxe Heritage
Not found
No longer sold
Simply Luxe Touch Mattress
Not found
No longer sold
Chapter 04
Prices checked Not yet researched · recheck before buying
Mattress prices and value
Why this matters to you: A starting price can rise with size, base and delivery. Get the full price for your size in writing before you choose.
Simply Luxe Artisan Plush: $1,799 to $2,799, Queen $2,299. Simply Luxe Artisan Ultra Firm: $1,799 to $2,799. Simply Luxe Artisan Super Pillow Top: from $1,999; full size-by-size range Not published as of Sept 2026.
Back Supporter Royale page shows $2,299; size-by-size Royale pricing Not published as of Sept 2026. Sizes listed: Queen, King, Full, Twin, Twin XL, California King. Value: premium handcrafted made-to-order pricing above budget bed-in-a-box, positioned around cooling materials, zoned coils, hand-tufting, and included white-glove service in many eastern regions rather than low price.
MattressGrove prices by size
Queen
Not yet researched$2,299 (Artisan Plush)
White-glove delivery, setup, and old-mattress removal are covered in Delivery & Setup.
Prices and sales discounts come from current brand catalogs. Prices may change during holiday promotions.
Are the expensive ones worth it?
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Model
Buy MattressGrove If
Skip If
Buy Instead
Chapter 05
How well do the mattresses hold up?
Why this matters to you: A mattress is a long buy. Lean on the written warranty and real owner reports to judge how it will last.
Built for longevity cues: hand-tufting to reduce impressions, foam-encased perimeters, heavy-gauge non-roll pocketed coils, soy-based high-density foams, and extended-life foundations. Brand claims durable comfort for years and support for all body types. Care rules: rotate monthly, keep support sound and aired, use a protector, keep law tag attached.
Independent long-term durability testing and sag-rate data: Not published as of Sept 2026.
What to watch for, and when:
Ownership, deals, lawsuits & launches
Company History & Model Evolution
Show the full company history
Each milestone comes from the brand's own pages, government and court records, or named news reports, each with the date we checked it. Factory suppliers may update minor parts over time.
What we could confirm, and what the brand doesn't say
The left column is what we checked. Rows marked THE BRAND SAYS only report what the brand says. The right column is what the brand doesn't publish. Use the right column as your list of questions for a store or the brand's chat.
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What we checked
What the brand doesn't publish
THE BRAND SAYSHand-tufted
NOT PUBLISHEDNo long-term durability or sag data
THE BRAND SAYSFoam-encased perimeters
NOT PUBLISHEDNo certifications published
THE BRAND SAYSHeavy-gauge non-roll pocketed coils
NOT PUBLISHEDNot yet researched
THE BRAND SAYSSoy-based high-density foams
NOT PUBLISHEDNot yet researched
Where sources disagree
Chapter 06
Sleep trials, returns, exchanges and fees
Why this matters to you: Feel is hard to judge in a store or in a week. Know your exit plan and its cost before you pay.
180-Day Comfort and Confidence Guarantee, online only. If the mattress is not right, contact (336) 272-8115 within 180 days and the brand will process a return. Buyer pays a $199 restocking fee covering pickup and removal.
Separate exchange steps, comfort-swap options, required break-in nights, mattress condition rules, and refund timing: Not published as of Sept 2026. In-store or dealer purchase trial terms: Not published as of Sept 2026.
Your trial, night by night
Not yet researchedNot yet researched
Not yet researchedNot yet researched
180 daysLast day to start a return
What each choice costs you
Keep it$0Nothing more to do
Return it$199Call within 180 days, $199 pickup and removal fee
Swap itNot yet researchedNot published
Not covered by the trial: Not yet researched
Figure 6.1: The trial in three dates and three prices. Put the last date in your calendar the day the bed arrives.
Check the terms for your seller and order date before buying from MattressGrove.
Chapter 07
Delivery, setup and old-mattress removal
Why this matters to you: Delivery terms decide your first week with the bed. Confirm the date, setup and old-bed removal before you pay.
Made to order, not warehoused or boxed; delivered flat, no tight box or foam brick. Free white-glove delivery advertised in many eastern regions, including Charlotte-area white-glove home delivery. Service includes in-home setup, packaging removal, and old-mattress removal if needed.
Scheduling stated as within 14 business days of order via premier delivery partner. Exact zip-code coverage map, delivery fees outside covered regions, threshold and stairs policies: Not published as of Sept 2026.
Typical wait: Within 14 business days, made to order
Figure 7.1: What happens between your order and your first night. Clear a path to the bedroom before the team arrives.
Confirm the delivery date, setup and removal terms for your address before ordering.
Chapter 08
Terms checked on the brand's site · recheck before you buy
What do the warranties cover?
Why this matters to you: A warranty is only as good as its terms. Read the written terms and use a supported base, because the wrong frame can end coverage.
Warranty length: see law tag for the warranty period; fixed year count Not published as of Sept 2026. Mattress coverage: body impressions over 1.5 in. only when used continuously with paired company base plus suitable frame with floor-reaching center support on larger sizes; loose, broken, or protruding coils or wires. Foundation coverage: splitting wood frame and defective, loose, or bent beams.
Excludes comfort or firmness preference, stains and soiling or burns, odor, impressions under 1.5 in., misuse or careless handling, edge-wire damage from folding or wrong moves, bed bugs and dust mites, normal latex or foam softening without loss of pressure relief, and transport or inspection costs. Stains of any kind void warranty; keep protector on, linens tidy, support aired, rotate monthly, and do not remove law tag.
Claim filing address and steps: Not published as of Sept 2026; site shows warranty registration module only.
Covered when the dip is deeper than 1.5 inches, measured with nobody on the bed.
Strip the bed down to the mattress and wait a few hours so the top layers can recover.
Lay a straight edge (a broom handle or long level) across the dip, resting on the flat parts.
Measure from the edge down to the deepest point, then photograph the ruler for your claim.
Figure 8.1: How to measure a sag before you file a warranty claim. Drawing not to scale.
Before you set it up
Which bed bases keep your warranty
Warranty rules
Put the mattress on one of the bases marked OK. The wrong base can void the warranty, even on a new bed.
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Base
OK?
Paired company base plus suitable frame
Required for impression coverage
Chapter 09
Review counts checked on each site · they change daily
Customer reviews and complaints
Why this matters to you: Star ratings depend on who posts and where. Read the low-star reviews for patterns, not just the average.
Official-site testimonials are all positive with no complaints shown: Olivia B. Charlotte NC calls it true luxury and feels rested and energized; Micheal D. Winston-Salem NC says it changed sleep and worth every penny; Sarah M.
Charlotte NC says cloud-like with perfect support and pain-free mornings; Emily T. Greensboro NC praises careful build and first-night luxury; James R. Raleigh NC now looks forward to bedtime; Rebecca S.
Durham NC calls it an investment in better sleep; Lauren H. Asheville NC praises comfort-support balance for both spouses. Star-rating counts, third-party Google, BBB, Yelp, or retailer aggregates, and verified complaint records: Not published as of Sept 2026.
How we read the reviews
Read each platform on its own: who runs it, its rating scale, how many reviews it has, and the date we checked it.
Reported praise and concerns:
Review sites side by side
What each review site says
Not published
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Platform
Rating
Sample
Chapter 10
What are the mattresses made of?
Why this matters to you: Layer names say little without numbers. Ask what is inside your exact model, layer by layer.
Artisan line: designer four-way stretch knit cover with natural silk and wool fibers for breathability; gel-infused cooling cushion foam; Tranquility Cool Gel memory foam; Aero-cushion and cushion foams; firm support foam by model; MaxLife foam-encased individually wrapped heavy-gauge coil system on firm foam base with foam-encased perimeter; hand-tufted with handles and embroidered border; navy edge tape and foot emblem on Plush; heights 14 in.
Plush and Ultra Firm, 15 in. Super Pillow Top. Royale line: 670-plus alternating dual-gauge coils zoned with extra middle-third support, 672-coil Cruz Firm build; foam-encased wireless edge; high-density soy-based foams; Cool Gel lumbar zone; All-Seasons silk one side and wool other side; firm support plus zoned memory foam layers; zone extended-life foundation.
Certifications: Not published as of Sept 2026.
The materials, in plain words
Tranquility Cool Gel memory foam
Not yet researched
Used in: Artisan line
MaxLife coil system
Not yet researched
Used in: Artisan line
Cool Gel lumbar zone
Not yet researched
Used in: Royale line
Safety labels, and what each one covers
Certifications
Not yet researched
We have not yet verified MattressGrove's certification claims with the certifiers themselves.
What these labels do and don't prove
Read your law tag
How to read the law tag in three steps
Why this matters to you:
Law tag guide
How to read a mattress law tag
The three steps
1
Tranquility Cool Gel memory foam
2
MaxLife foam-encased coil system
3
Natural silk and wool cover fibers
Full law tag guide, factory code decoding, and the certificate glossary live on our shared safety page.
How to read this: the law tag, the brand's own statements, and certificates each cover different things. A spec the brand doesn't publish isn't proof it's missing; it just isn't shared.
Chapter 11
Where can you try and buy the mattresses?
Why this matters to you: Where you buy sets the price, the trial and who handles problems. Check the seller's terms, not just the brand's.
Buy direct at mattressgrove.com with Queen, King, Full, Twin, Twin XL, and California King options. Workshop and contact base: 401 N Raleigh St, Greensboro, NC 27401; phone (336) 272-8115, Mon to Fri 8am to 5pm; contact form asks name, email, phone, zip, and message; social pages on Facebook, Instagram, and YouTube; site offers Dealer Locator, Contact Us, and Call John and David links.
In-person dealer and showroom list details: Not published as of Sept 2026. No evidence of Amazon, big-box, or nationwide third-party retail; appears factory-direct plus dealers.
Showroom Network
Buy direct at mattressgrove.com
Not yet researched
Store Access
Workshop in Greensboro, NC
Not yet researched
Sales Culture
Dealer list not published
Not yet researched
Inventory & Delivery
Free white-glove delivery with setup
Setup, packaging and old-mattress removal
How to test a bed in the store
Where MattressGrove sells
A sample to show the mix of store types. Use the brand's store finder for the ones near you.
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#
Channel
Address
Type
1
Greensboro, NC
401 N Raleigh St, Greensboro, NC 27401
Workshop
Hours change by location, so call ahead before you visit.
Not yet researched. Checked Not yet researched.
Chapter 12
MattressGrove vs. other mattress brands
Why this matters to you: A fair comparison needs the same facts for both beds. Line up price, trial and warranty for each one.
Versus compressed bed-in-a-box DTC brands: MattressGrove ships flat and uncompressed with white-glove setup, while most DTC ships rolled in a box with DIY setup. Versus national innerspring makers such as Sealy, Serta, and Beautyrest: MattressGrove competes on small-batch North Carolina handcraft, silk-wool-gel materials, and zoned lumbar builds rather than national scale and broad retail.
Versus its licensed Spring Air Back Supporter and Chattam and Wells offerings on the same site: Royale leans zoned coils plus flippable seasonal comfort, while Artisan leans plush-to-firm gel hybrid choice. Versus ultra-budget value brands: MattressGrove prices premium for craft and service. Head-to-head test scores: Not published as of Sept 2026.
Competitor details reflect published prices and specs on the date shown. Mattress brands may update prices and trial terms over time.
Chapter 13
How we research and report
This page is an early draft built from our research sheet for MattressGrove. We read the brand's own pages and public listings, and we do not test mattresses ourselves. Fields marked "Not yet researched" are still being checked.
Nappedia brand review process: official mattressgrove.com first, including product pages, Shopify product data, compare page, Simply Luxe and Royale info pages, trial and warranty pages, about, contact, delivery, and testimonial pages;. Specs and prices come only from published official content; items we could not find are marked Not published as of Sept 2026; reviewed September 2026.
How we check this page
Stage 01Factory
Who built the bed
Stage 02Test results
Outside test results
Stage 03Safety
Fire safety papers and the law tag
Stage 04Pressure and motion
Outside pressure and motion tests
Stage 05Reviews
Review scores, side by side
Quick Answers
Quick Answers Before You Buy
Safety and materials
Buying and policies
Where are MattressGrove mattresses made?
Hand-built to order in Greensboro, North Carolina, with materials described as sourced about 20 miles from the shop.
How much do they cost?
Artisan Plush and Ultra Firm $1,799 to $2,799 with Queen $2,299 for Plush; Super Pillow Top from $1,999; Royale page shows $2,299, with some size-level prices not published.
Is there a sleep trial?
Yes, 180-day online-only guarantee; call (336) 272-8115 for a return with a $199 pickup and restocking fee.
What does the warranty cover?
Impressions over 1.5 in. on proper paired support, coil or wire defects, and listed foundation defects; comfort change, stains, odor, and small impressions excluded.
Is delivery and old-mattress removal included?
Free white-glove delivery in many eastern regions with setup, packaging removal, and old-mattress removal if needed; delivery is flat and scheduled within 14 business days.
Is the Royale flippable?
The Cruz Firm All Seasons version has a silk summer side and wool winter side for seasonal comfort.
Prices and promos checked Not yet researched. Recheck before buying.
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