Ultimate Dreams was the factory-direct value line of Dreamfoam Bedding, a Phoenix, Arizona sister company of Brooklyn Bedding. It offered Talalay latex from $399, gel memory foam from $349 and poly foam beds from $99. You could buy it at dreamfoambedding.com and on Amazon. The name was retired around 2018 to 2019. The ultimatedreams.com site is parked, and no retailer sells it new in 2026. For most shoppers the answer today is no. If the formula appeals to you, look at Dreamfoam's CopperFlex line or Brooklyn Bedding.
Ultimate Dreams Latex
Ultimate Dreams Latex, product photo
FirmnessCustom firmness on a 1 to 10 scale (default 6)Not yet researched
Mattress TypeLatex10 inches tall
Queen $From $399 (Twin $399 to King and Cal King $749)Not yet researched
Coil CountNot yet researchedNot yet researched
Key Strengths
Bargain hunters and used-market shoppers
Hot sleepers and allergy sufferers (Talalay latex)
Only for bargain hunters and used-market shoppers; for most buyers in 2026 the answer is no. The brand is discontinued, ultimatedreams.com is a parked page as of Sept 2026, there is no live trial, store network or current support page, and Amazon, Walmart and Target searches return no Ultimate Dreams mattresses.
When it was sold (roughly 2013-2018) it was a strong value: customizable Talalay latex and gel memory foam at factory-direct prices, firmness dialed in on a 1-10 scale by phone or email at no extra charge, and 661 Amazon reviews on the latex Queen by April 2015.
Best for: hot sleepers and allergy sufferers (breathable, hypoallergenic Talalay latex), side sleepers wanting a plush latex top, guest and kids rooms (Crazy Quilt from $99), RV and custom-shape buyers, and shoppers who like the factory-direct story.
Not for: anyone who needs to try in store, wants a hybrid or coil design (Ultimate Dreams was latex, memory foam and poly foam only), needs a current warranty channel, or wants documented long-term durability testing, none of which was found. If the formula appeals, the closest live equivalents are Dreamfoam's CopperFlex line and Brooklyn Bedding's own mattresses from the same Phoenix factory family.
Outside review scores
Review sites checked: Not yet researched. Their scores: Not yet researched. Model they tested: Not yet researched. Each site tests in its own way, so read each row on its own.
Ultimate Dreams was the factory-direct value line of Dreamfoam Bedding (Phoenix, AZ), Brooklyn Bedding's sister company: Talalay latex from $399, gel memory foam from $349 and poly-foam beds from $99, sold at dreamfoambedding.com and on Amazon. The name was retired around 2018-2019; ultimatedreams.com is parked and no retailer sells it new in 2026.
Not yet researched
Not yet researched
Not yet researched
Not yet researched
Not yet researched
Not yet researched
When Ultimate Dreams makes sense
Bargain hunters and used-market shoppers
Hot sleepers and allergy sufferers (Talalay latex)
Side sleepers who want a plush latex top
Guest and kids rooms
RV and custom-shape buyers
When Another Mattress May Suit You Better
Anyone who needs to try in a store
Hybrid or coil bed fans
Buyers who need a current warranty channel
Shoppers who want published durability testing
Review site scores
How the big review sites score Ultimate Dreams
Each site's own score and the exact bed it tested, side by side.
Scroll sideways to see the whole table
Publication
Reported Score
Configuration Tested
Testing Scope
Evaluation Focus
Main configuration: Not yet researched. Read each row's testing scope before comparing scores. Each outlet uses its own method, so we don't combine these scores into one rating.
Reading the scores
Why we don't average the scores
Use the dates and sources shown with each result. Prices, models and policies can change.
Chapter 02
Comfort and firmness: which mattress fits you
Why this matters to you: Feel names are the brand's words, not measurements. Use them to shortlist two or three beds, then let your body decide.
Latex and cooling: Ultimate Dreams Latex (10 in), EuroTop (12 in), Aloe Alexis (14 in) and Total Latex (10 in) - Talalay latex sleeps cooler than memory foam, is hypoallergenic and dust-mite resistant per the brand, and gives buoyant support, so it suits hot sleepers, allergy sufferers and anyone who dislikes sinking into foam; Total Latex has the most latex, Aloe Alexis the plushest 14-inch build, EuroTop the removable comfort layer.
Memory-foam pressure relief: 10 in Gel (firm), Aria Gel (medium-firm), Supreme Gel (medium) and 13 in Gel (soft) - choose 10 in or Aria Gel for back and stomach sleepers or heavier bodies, Supreme Gel for combination sleepers, and 13 in Gel for side sleepers and pressure-point relief. Couples: latex isolates motion and stays cooler, while the 13 in Gel absorbs motion but can sleep warmer.
Kids, guests, bunks and RVs: Crazy Quilt 7 in, Euro-Top 9 in and Pillow Top 11 in, plus the 12-in-1 customizable. Custom sleepers: Dreamfoam built latex and select models to a requested firmness on a 1-10 scale (default 6; one site reviewer chose 4 for a guest and day bed) and offered custom sizes and shapes for RVs, boats and non-standard frames at low-cost pricing.
Firmness finder
Which Ultimate Dreams feel fits you?
Weight chart not yet researched
Weight and sleep position can change how a bed feels. We have not yet checked whether Ultimate Dreams publishes a fit chart by body weight, so use a trial, where one is offered, to test the bed the way you sleep at home.
Neck: on your side, your nose should line up with the middle of your chest, not tip up or down.
Shoulders: your bottom shoulder should sink in. Tingling or a numb arm means the bed is too firm for you.
Lower back: on your back, slide a flat hand under your waist. A big gap means too firm; no room at all can mean too soft.
Hips: ask someone to look from the side. Hips lower than shoulders means the bed is too soft for you.
Figure 2.1: Four checks to run in a store, lying still in the position you sleep in most. The store test in chapter 11 says how long to lie on each bed.
Chapter 03
Compare the mattresses
Why this matters to you: Models from one brand can differ in feel, height and layers. Match the feel label and height to how you sleep before you compare prices.
Ultimate Dreams lists 12 models. Feel names are the brand's labels.
Twelve models were sold. Latex line, 10-year warranty: 1) Ultimate Dreams Latex, 10-inch, 3 in Talalay latex over about 5.5-6 in HD convoluted poly core, quilted bamboo knit cover with 1.5 in reflex foam, custom firmness (1-10 scale, default 6, plush side of medium), from $399 (Twin $399 to King and Cal King $749, shown MSRP $699-$1,399) - the entry latex; breathable, bouncy, hypoallergenic, best for hot sleepers and latex-curious buyers.
2) Ultimate Dreams EuroTop, 12-inch, zip-off 3 in Talalay comfort layer over 8 in 2 lb HD convoluted base, quilted bamboo cover with 1.5 in reflex foam, from $699 (Twin $699 to King and Cal King $999) - choose it if you may want to swap the comfort layer later.
3) Ultimate Dreams Aloe Alexis, 14-inch, 6 in Talalay latex comfort over 7 in 2 lb HD poly core, aloe and cotton knit cover, exchangeable comfort layer, from $999 - the plushest, most latex-forward build. 4) Ultimate Dreams Total Latex, 10-inch, 3 in Talalay comfort over a 6 in Talalay latex core, bamboo knit cover, from $1,199 - all-latex support for purists.
Memory foam line, 10-year warranty: 5) Ultimate Dreams 10 in Gel, 10-inch, 3 in 4 lb gel memory foam over 7 in 1.8 lb HD poly, cotton knit cover, firm, from $349 - cheapest conforming foam. 6) Ultimate Dreams Aria Gel, 12-inch, 3 in firm 4 lb gel plus 1 in 4 lb memory foam over 8 in 1.8 lb poly, bamboo knit, medium-firm, from $449.
7) Ultimate Dreams Supreme Gel, 12-inch, 1.5 in 4 lb gel plus 2.5 in 4 lb memory foam over 8 in 1.8 lb poly, bamboo knit, medium, from $449 - the balanced all-rounder. 8) Ultimate Dreams 13 in Gel, 13-inch, 3 in 4 lb gel plus 2 in 5 lb memory foam over 8 in 1.8 lb poly, cotton knit, soft, from $479 - deep-sink comfort marketed against the Tempur-Pedic Cloud Luxe.
Poly foam Crazy Quilt line, 5-year warranty: 9) Crazy Quilt, 7-inch, tri-zone convoluted foam over 6 in 1.5 lb HD poly, from $99; 10) Crazy Quilt Euro-Top, 9-inch, 3 in convoluted foam over 5.5 in 1.5 lb poly, from $129; 11) Crazy Quilt Pillow Top, 11-inch, 3 in convoluted foam over 8 in 1.5 lb poly, from $179 - budget, kids, bunk and spare-room beds.
12) Ultimate Dreams 12-in-1 Customizable, 10-inch, 3 in tri-zone convoluted foam over 6 in 2 lb HD poly, 4-way stretch cotton knit, reconfigurable comfort, from $289.
Line history for comparison: by 2019 the latex trio had been renamed Aspen 10 in Latex ($349), Willow 12 in Eurotop ($499) and Magnolia 10 in Total Latex ($899) on dreamfoambedding.com, and by 2020 that site sold Arctic Dreams, Copper Dreams, Elements Latex and Chill Memory Foam instead, so the Ultimate Dreams names no longer existed.
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Visual
Model
Build
Profile
Firmness (brand words)
Queen $
Coil Count
Ultimate Dreams Latex
3 inches of Talalay latex over about 5.5 to 6 inches of HD convoluted poly, with a quilted bamboo knit cover.
10 inches
Custom firmness on a 1 to 10 scale (default 6)
From $399 (Twin $399 to King and Cal King $749)
Not yet researched
Ultimate Dreams EuroTop
A zip-off 3-inch Talalay comfort layer over an 8-inch 2 lb HD convoluted base.
12 inches
Latex, with a zip-off comfort layer
From $699 (Twin $699 to King and Cal King $999)
Not yet researched
U
Ultimate Dreams Aloe Alexis
6 inches of Talalay latex over 7 inches of 2 lb HD poly, with an aloe and cotton knit cover and an exchangeable comfort layer.
14 inches
Plush latex
From $999
Not yet researched
U
Ultimate Dreams Total Latex
3 inches of Talalay comfort over a 6-inch Talalay latex core, with a bamboo knit cover.
10 inches
All-latex support
From $1,199
Not yet researched
Ultimate Dreams 10 in Gel
3 inches of 4 lb gel memory foam over 7 inches of 1.8 lb HD poly.
10 inches
Firm
From $349
No coils (all-foam)
Ultimate Dreams Aria Gel
3 inches of firm 4 lb gel plus 1 inch of 4 lb memory foam over 8 inches of 1.8 lb poly.
12 inches
Medium-firm
From $449
No coils (all-foam)
Ultimate Dreams Supreme Gel
1.5 inches of 4 lb gel plus 2.5 inches of 4 lb memory foam over 8 inches of 1.8 lb poly.
12 inches
Medium
From $449
No coils (all-foam)
U
Ultimate Dreams 13 in Gel
3 inches of 4 lb gel plus 2 inches of 5 lb memory foam over 8 inches of 1.8 lb poly.
13 inches
Soft
From $479
No coils (all-foam)
Crazy Quilt
Tri-zone convoluted foam over 6 inches of 1.5 lb HD poly.
7 inches
Not yet researched
From $99
Not yet researched
C
Crazy Quilt Euro-Top
3 inches of convoluted foam over 5.5 inches of 1.5 lb poly.
9 inches
Not yet researched
From $129
Not yet researched
C
Crazy Quilt Pillow Top
3 inches of convoluted foam over 8 inches of 1.5 lb poly.
11 inches
Not yet researched
From $179
Not yet researched
U
Ultimate Dreams 12-in-1 Customizable
3 inches of tri-zone convoluted foam over 6 inches of 2 lb HD poly, with a 4-way stretch cotton knit cover.
10 inches
Reconfigurable comfort
From $289
Not yet researched
Where the maker doesn't publish a number, we say so.
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Model
Coil gauge
Coil count
Foam density
Latex
ILD
Model 1 of 12
Ultimate Dreams Latex: Not yet researched
Ultimate Dreams Latex
Ultimate Dreams Latex, product photo
ConstructionNot yet researched
Profile10 inches
FirmnessCustom firmness on a 1 to 10 scale (default 6)
Queen $From $399 (Twin $399 to King and Cal King $749)
Not yet researchedNot yet researched
3 inches of Talalay latex over about 5.5 to 6 inches of HD convoluted poly, with a quilted bamboo knit cover.
Prices checked Not yet researched · recheck before buying
Mattress prices and value
Why this matters to you: A starting price can rise with size, base and delivery. Get the full price for your size in writing before you choose.
Prices are archived brand prices (2015-2016) and Amazon prices from April 2015; nothing is sold new as of Sept 2026. Latex: Ultimate Dreams Latex from $399 (Twin $399, Twin XL $449, Full $499, Full XL, Queen and Short Queen $599, King and Cal King $749; Shown MSRP $699-$1,399); EuroTop from $699 (Twin $699 to King and Cal King $999; MSRP $1,399-$2,099); Aloe Alexis from $999; Total Latex from $1,199.
Memory foam: 10 in Gel from $349; Aria Gel from $449; Supreme Gel from $449; 13 in Gel from $479. Poly foam: Crazy Quilt from $99; Crazy Quilt Euro-Top from $129; Crazy Quilt Pillow Top from $179; 12-in-1 Customizable from $289.
Amazon street prices April 2015: Ultimate Dreams Latex Mattress Queen Medium $559.95 with 661 reviews; Ultimate Dreams Cushion Firm Latex Queen $612.87; Supreme Gel Queen $549.00 with 196 reviews; 13-Inch Gel Queen $679.95 with 450 reviews; Crazy Quilt Pillow Top Queen $274.76 with 335 reviews; Shredded Gel Memory Foam pillow $29.99 with 376 reviews; DreamFoam 12-in-1 Queen $407.76 against a $1,999 list price with 104 reviews.
Value assessment: the pitch was factory-direct pricing with no middleman, funded by frequent promotions (site wide 10% off plus free shipping with code TENOFF; Summer 2017 $50 off $499+ with code summer50) and a deliberate no-free-returns stance that kept a visible $99 return fee instead of hiding cost in the price.
Against 2015-2016 rivals the latex beds undercut most latex competition and the 13 in Gel was explicitly pitched against the Tempur-Pedic Cloud Luxe, but those are the brand's own claims; no independent value testing was found.
Ultimate Dreams prices by size
Twin
Not yet researched$399
Twin XL
Not yet researched$449
Full
Not yet researched$499
Queen
Not yet researched$599
King
Not yet researched$749
White-glove delivery, setup, and old-mattress removal are covered in Delivery & Setup.
Prices and sales discounts come from current brand catalogs. Prices may change during holiday promotions.
Are the expensive ones worth it?
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Model
Buy Ultimate Dreams If
Skip If
Buy Instead
Chapter 05
How well do the mattresses hold up?
Why this matters to you: A mattress is a long buy. Lean on the written warranty and real owner reports to judge how it will last.
Documented durability signals: the model charts list 10-year warranties on every latex and memory-foam model and 5-year on the Crazy Quilt group and the 12-in-1, while the site-wide warranty notice said 10 or 20 years limited depending on model; no independent wear or sag testing was published.
Material logic: 3-6 in of Talalay latex (marketed as one of the most durable, most resilient mattress materials) over 1.5-2 lb HD poly cores with convoluted base foam for airflow, and the latex models had replaceable or exchangeable comfort layers, a hedge against comfort-layer wear.
Owner experience: a detailed brand-site review from Feb 2016 reported the mattress still holding up great at about seven months and measuring 10.88 in thick on opening, with the caveat that it needs periodic 180-degree rotation (rotate every 6-8 months and never flip per the later FAQ); another owner reported deeper, continuous side sleep within the first week.
Risk notes: the later FAQ says all mattresses develop minimal body impressions, break-in takes 30-45 nights, and warranty coverage applies to body impressions of 1 in or more, while the 2016 warranty page uses 1.5 in or greater as the indentation threshold. No lab durability scores, foam-degradation tests or multi-year owner surveys specific to Ultimate Dreams were found as of Sept 2026, so treat long-life claims as unverified.
What to watch for, and when:
Ownership, deals, lawsuits & launches
Company History & Model Evolution
Show the full company history
1995Dreamfoam Bedding in business
in business since 1995
2010Began manufacturing mattresses
manufacturing mattresses from 2010
2018-2019Ultimate Dreams name retired
The name was retired around 2018-2019
2019Latex trio renamed Aspen, Willow, Magnolia
by 2019 the latex trio had been renamed Aspen 10 in Latex ($349)
Each milestone comes from the brand's own pages, government and court records, or named news reports, each with the date we checked it. Factory suppliers may update minor parts over time.
What we could confirm, and what the brand doesn't say
The left column is what we checked. Rows marked THE BRAND SAYS only report what the brand says. The right column is what the brand doesn't publish. Use the right column as your list of questions for a store or the brand's chat.
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What we checked
What the brand doesn't publish
THE BRAND SAYS10-year warranty on latex and memory foam
NOT PUBLISHEDNo independent wear or sag testing
THE BRAND SAYSReplaceable comfort layers on latex models
NOT PUBLISHEDNo complaint data published
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
Where sources disagree
Chapter 06
Sleep trials, returns, exchanges and fees
Why this matters to you: Feel is hard to judge in a store or in a week. Know your exit plan and its cost before you pay.
Sleep trial as published across the brand era: the 2015-2016 homepage advertised a 45 Day Trial on every mattress model with a Flat $99 return fee covering all shipping and pickup (we pick it up), explaining that free returns are built into the price so the fee is only paid if you actually return.
The 2016 Return Policy page described a 30-day version: after 30 days of sleep, if you do not like it they take the bed back and refund your money, with a one-time $99 shipping and restocking charge, and pillows are not returnable. The 2017 About page claimed a 120 night hassle free return policy for easy exchange or return.
Successor-era terms from the 2020 FAQ: 120-night trial on mattresses only, at least 30 days required before a return, trial usable once per customer per calendar year, prepaid return labels issued by email, refunds to card or Affirm with credit-card refunds in 3-4 business days, shipping fees non-refundable, and Amazon orders not fulfilled by Brooklyn Bedding or Amazon Prime excluded from the trial and warranty.
Exchanges: the latex line supported comfort-layer changes rather than full exchanges - the EuroTop has a zip-off comfort layer and the Aloe Alexis has an exchangeable comfort layer - though no formal exchange pricing was found. Net: a trial did exist, but it was short, fee-bearing and inconsistent across pages and years, so the exact window is version-dependent.
Your trial, night by night
Not yet researchedNot yet researched
Not yet researchedNot yet researched
45 daysLast day to start a return
What each choice costs you
Keep it$0Nothing more to do
Return it$99$99 fee, brand picks it up
Swap itNot yet researchedNot yet researched
Not covered by the trial: Pillows
Figure 6.1: The trial in three dates and three prices. Put the last date in your calendar the day the bed arrives.
Check the terms for your seller and order date before buying from Ultimate Dreams.
Chapter 07
Delivery, setup and old-mattress removal
Why this matters to you: Delivery terms decide your first week with the bed. Confirm the date, setup and old-bed removal before you pay.
Delivery: product pages in 2016 stated orders arrive within 5-7 business days on average, and the site ran free-shipping promotions (site wide 10% off with free shipping using code TENOFF; 2017 Summer Sale $50 off $499+ with code summer50).
Packaging and setup: mattresses shipped roll-packed and compressed in a box; a brand-site reviewer described cutting the plastic, hearing air rush in and having a 10.88-inch bed about 30 seconds later, then sleeping well after a two-day odor dissipation.
Setup guidance from the later FAQ: let the mattress sit 3-5 hours before lying on it, expect the new-mattress scent to fade within hours up to 24 hours, rotate 180 degrees every 6-8 months and never flip, and any minimal-flex foundation works (platform, slat or box spring), with queen and king sets needing a rigid center support of at least 5 legs or 5 hardwood cross-slats to keep warranty coverage.
Successor-era shipping terms from the 2020 FAQ: FedEx or UPS, no shipping fee on standard-size mattresses, Alaska and Hawaii from $125 per mattress, Canada via UPS, otherwise US-only, tracking numbers activate within 24-48 hours, and cancelled orders carry a $60 fee.
Old-mattress removal and in-home setup: Not published as of Sept 2026 - no haul-away or white-glove program appears in any archived page, and the only documented pickup was the brand collecting a returned mattress under the 45 Day Trial, which said we pick it up.
Typical wait: 5 to 7 business days
Figure 7.1: What happens between your order and your first night. Clear a path to the bedroom before the team arrives.
Confirm the delivery date, setup and removal terms for your address before ordering.
Chapter 08
Terms checked on the brand's site · recheck before you buy
What do the warranties cover?
Why this matters to you: A warranty is only as good as its terms. Read the written terms and use a supported base, because the wrong frame can end coverage.
Warranty as published on the 2016 warranty page: products sold on Amazon by Dreamfoam Bedding are covered in warranty by Dreamfoam Bedding, and mattresses come with a 10 or 20 year limited warranty depending on the model, with repair or replacement at the company's option.
The 2015-2016 model charts are more specific: 10 Year Warranty on Ultimate Dreams Latex, EuroTop, Aloe Alexis, Total Latex, 10 in Gel, Aria Gel, Supreme Gel and 13 in Gel; 5 Year Warranty on Crazy Quilt, Crazy Quilt Euro-Top, Crazy Quilt Pillow Top and 12-in-1, and one product-page notice said 5 or 10 years, so the published terms were not fully consistent.
Covered: torn handles or stitching where handles attach, loose, broken or protruding coils or wires, body indentations of 1.5 in or greater, sagging where a proper frame supports the bed (queen and king require rigid center support with at least 5 legs or 5 hardwood cross-slats), and foundation defects including split wood frames, squeaks, bent or loose beams or center rails and sagging.
Not covered: mattress fabric, border wires bent during moving, bed height, sheet fit, comfort preference, indentations under 1.5 in, damage from an inappropriate box spring or abuse, and transportation costs.
Conditions: original purchaser only, proof of purchase and purchase price required, a local third-party inspector may be used at the customer's expense and refunded if a defect is confirmed, equal or higher value substitution allowed if identical materials are unavailable.
Successor-era terms from the 2020 FAQ: full 10-year hassle-free warranty covering defects and body impressions of 1 in or more, 3 years on platforms, adjustable bases and pillows, and 1 year on sheets. Practical note: warranty service ran through Dreamfoam Bedding and then the Brooklyn Bedding organization, so anyone holding an Ultimate Dreams mattress today would need to test whether that channel still honors the retired line.
Covered when the dip is deeper than 1.5 inches, measured with nobody on the bed.
Strip the bed down to the mattress and wait a few hours so the top layers can recover.
Lay a straight edge (a broom handle or long level) across the dip, resting on the flat parts.
Measure from the edge down to the deepest point, then photograph the ruler for your claim.
Figure 8.1: How to measure a sag before you file a warranty claim. Drawing not to scale.
Before you set it up
Which bed bases keep your warranty
Warranty rules
Put the mattress on one of the bases marked OK. The wrong base can void the warranty, even on a new bed.
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Base
OK?
What the rule says
Platform, slat or box spring
Works
Queen and king need rigid center support, 5 legs or 5 cross-slats
Chapter 09
Review counts checked on each site · they change daily
Customer reviews and complaints
Why this matters to you: Star ratings depend on who posts and where. Read the low-star reviews for patterns, not just the average.
Positive signals: the 2015-2016 homepage claimed 2,000+ 5 star ratings on Amazon.com, and Amazon review counts from April 2015 were substantial - Ultimate Dreams Latex Queen 661 reviews, 13-Inch Gel Queen 450, Crazy Quilt Pillow Top Queen 335, Supreme Gel Queen 196, the DreamFoam 12-in-1 Queen 104 reviews at 4.5 of 5 stars (75% five-star, 12% four-star, 6% three-star, 3% two-star, 5% one-star), plus 376 reviews on the Ultimate Dreams shredded gel pillow; the 12-in-1 listing was sold by Dreamfoam Bedding with Prime shipping.
Brand-site reviews from Feb 2016 praised value, the firmness-consultation email, quick odor dissipation and adjustable-base compatibility, with one reviewer still happy at seven months using periodic rotation.
Complaint themes found: a two-star Amazon review headline reading AND ITS JUST OK, YOU GET WHAT YOU PAY FOR; owner notes about needing to rotate the mattress to keep it comfortable; and the brand's own admission that comfort preference is not a warranty issue while returns carried a $99 fee.
What could not be verified: we found no Better Business Bureau profile data, complaint counts or independent review aggregation for Ultimate Dreams, and the Amazon review history is only available through 2015, so structured complaint data is Not published as of Sept 2026.
Successor-era caution: the 2020 FAQ states that Amazon orders not fulfilled through Brooklyn Bedding or Amazon Prime are not covered by the Brooklyn Bedding warranty or trial policy.
How we read the reviews
Read each platform on its own: who runs it, its rating scale, how many reviews it has, and the date we checked it.
Reported praise and concerns:
Review sites side by side
What each review site says
Not yet researched
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Platform
Rating
Sample
Platform mark:Amazon (12-in-1 Queen, April 2015)
4.5 of 5
104
Platform mark:Amazon (Latex Queen, April 2015)
Not yet researched
661
Chapter 10
What are the mattresses made of?
Why this matters to you: Layer names say little without numbers. Ask what is inside your exact model, layer by layer.
Latex: 3 in Talalay latex comfort over 6 in 1.8 lb HD poly foam (Ultimate Dreams Latex, 10 in); 3 in removable Talalay comfort layer over 8 in 2 lb HD convoluted poly (EuroTop, 12 in, zip cover allows removing the comfort layer); 6 in Talalay comfort over 7 in 2 lb HD poly with an aloe and cotton knit cover and exchangeable comfort layer (Aloe Alexis, 14 in); 3 in Talalay comfort over a 6 in Talalay latex core (Total Latex, 10 in).
Covers: quilted bamboo knit containing 100% biodegradable bamboo fibers with 1.5 in super-soft reflex foam and about four times cotton's moisture absorbency, or 4-way stretch cotton knit on some models.
Memory foam: 3 in 4 lb gel memory foam over 7 in 1.8 lb HD poly (10 in Gel); 3 in firm 4 lb gel plus 1 in 4 lb memory foam over 8 in 1.8 lb poly (Aria Gel); 1.5 in 4 lb gel plus 2.5 in 4 lb memory foam over 8 in 1.8 lb poly (Supreme Gel); 3 in 4 lb gel plus 2 in 5 lb memory foam over 8 in 1.8 lb poly (13 in Gel).
Poly foam: tri-zone convoluted foam over 6 in 1.5 lb HD poly (Crazy Quilt 7 in), over 5.5 in 1.5 lb poly (Euro-Top 9 in), over 8 in 1.5 lb poly (Pillow Top 11 in), and over 6 in 2 lb poly (12-in-1, 10 in).
Certification and safety claims from the archived site: all foams CertiPUR-US certified (made without ozone depleters, PBDE flame retardants, mercury, lead and other heavy metals, formaldehyde or phthalates regulated by the CPSC, and low VOC under 0.5 ppm), latex mattresses Oeko-Tex Standard 100 certified, a non-woven silica, rayon, polyester and cotton fire-retardant sock instead of chemical flame sprays per the later FAQ, plus dust-mite resistant and hypoallergenic claims on the model charts.
Origin: made in the USA, with the maker saying it owns its factory (Phoenix, Arizona; 4455 W Camelback Rd appears in later footers) and that fabric and foam were US-made.
The materials, in plain words
Talalay latex
Breathable, hypoallergenic latex comfort layer
Used in: Not yet researched
Reflex foam
Super-soft foam quilted under the bamboo cover
Used in: Not yet researched
Safety labels, and what each one covers
CertiPUR-US
All foams
Our research sheet lists this certification for Ultimate Dreams. We have not yet checked it with the certifier.
Oeko-Tex Standard 100
Latex mattresses
Our research sheet lists this certification for Ultimate Dreams. We have not yet checked it with the certifier.
What these labels do and don't prove
Read your law tag
How to read the law tag in three steps
Why this matters to you:
Law tag guide
How to read a mattress law tag
The three steps
1
Talalay latex
2
Gel memory foam
3
Convoluted poly foam
Full law tag guide, factory code decoding, and the certificate glossary live on our shared safety page.
How to read this: the law tag, the brand's own statements, and certificates each cover different things. A spec the brand doesn't publish isn't proof it's missing; it just isn't shared.
Chapter 11
Where can you try and buy the mattresses?
Why this matters to you: Where you buy sets the price, the trial and who handles problems. Check the seller's terms, not just the brand's.
Where it sold: direct online at dreamfoambedding.com (Ultimate Dreams model pages ran from roughly 2013 until the product pages were removed by December 2018) and on Amazon.com, where listings were sold by Dreamfoam Bedding and were Prime-eligible; RV, custom-size and custom-shape orders went through brand representatives.
Trying in person: no showroom, retail partner or store locator was found in any archived page; the model was factory direct from Phoenix, Arizona (4455 W Camelback Rd appears in later site footers), and phone numbers listed were 888-213-8967 in the brand era and 1-888-210-8751 with support@brooklynbedding.com in the successor era.
Today as of Sept 2026: ultimatedreams.com is a parked GoDaddy page with no store; Amazon, Walmart and Target searches for Ultimate Dreams mattresses return nothing; brooklynbedding.com search returns 0 results for ultimate dreams; and the live Dreamfoam store sells CopperFlex RV Hybrid and CopperFlex Essential instead.
Practical route if you want one: used-market listings only, or buy the successor Dreamfoam CopperFlex or a Brooklyn Bedding mattress, which are different products but come from the same Phoenix factory family.
Showroom Network
Direct at dreamfoambedding.com
Not yet researched
Store Access
Amazon.com
Not yet researched
Sales Culture
Not yet researched
Not yet researched
Inventory & Delivery
Not yet researched
Not yet researched
How to test a bed in the store
Where Ultimate Dreams sells
A sample to show the mix of store types. Use the brand's store finder for the ones near you.
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#
Channel
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Online
Online direct
Not yet researched. Checked Not yet researched.
Chapter 12
Ultimate Dreams vs. other mattress brands
Why this matters to you: A fair comparison needs the same facts for both beds. Line up price, trial and warranty for each one.
How it competed: Ultimate Dreams was built as a factory-direct value brand - the site argued that owning the factory removes middlemen (no middle man means less mark up), that every layer was made in the USA, and that shoppers should not pay a premium for a name.
Its loudest comparison claim was on the 13 in Gel memory foam, marketed as compare to TempurPedic Cloud Luxe at a fraction of the cost, softer, more conforming and sleeping cool; the latex models went after store-brand latex beds at lower prices, and Amazon listings sat beside value rivals such as Lucid (a 10-inch latex Queen at $484.75 appeared next to Ultimate Dreams latex in the April 2015 captures) and other budget foam brands.
Inside its own house, Ultimate Dreams was the value option while Dreamfoam Bedding and sister company Brooklyn Bedding carried the main brand equity, and all three eventually shared the Phoenix, Arizona factory; Dreamfoam's 2019 site listed Brooklyn Bedding as a sister brand. Where it likely won: latex price per inch, free custom firmness, and Amazon review volume.
Where it likely lost: no showrooms, a fee-bearing short trial, brand names mixed across Amazon titles (DreamFoam, Dreamfoam Bedding and Ultimate Dreams), and no coil or hybrid option. Today it does not compete at all - the brand is retired and the nearest live alternatives are Dreamfoam (CopperFlex RV Hybrid from $565 and CopperFlex Essential from $299 list, 25% off sitewide as of Sept 2026) and Brooklyn Bedding's own lineup.
Independent head-to-head test data comparing Ultimate Dreams with other brands: Not published as of Sept 2026.
Competitor details reflect published prices and specs on the date shown. Mattress brands may update prices and trial terms over time.
Chapter 13
How we research and report
This page is an early draft built from our research sheet for Ultimate Dreams. We read the brand's own pages and public listings, and we do not test mattresses ourselves. Fields marked "Not yet researched" are still being checked.
We built this profile in Sept 2026 from the brand site and older versions of it in this order: the official brand domain (ultimatedreams.com, now a parked GoDaddy page); older official and manufacturer pages (Dreamfoam Bedding model comparison charts, individual product pages, warranty, return policy, About and FAQ pages from 2015-2020, plus the April 2015 Amazon listing and its review distribution); retailer checks (Amazon, Walmart and Target searches for Ultimate Dreams mattresses, all empty); and current successor sites (dreamfoambedding.com product range and brooklynbedding.com site search, both without Ultimate Dreams).
We did not sleep-test these mattresses, commission lab testing or interview the company, and no independent durability testing or third-party brand review was found. Because the brand is discontinued, every price, trial and warranty figure above is date-stamped to its source instead of being presented as current. Anything unverified is marked Not published as of Sept 2026 rather than estimated.
How we check this page
Stage 01Factory
Who built the bed
Stage 02Test results
Outside test results
Stage 03Safety
Fire safety papers and the law tag
Stage 04Pressure and motion
Outside pressure and motion tests
Stage 05Reviews
Review scores, side by side
Quick Answers
Quick Answers Before You Buy
Safety and materials
Buying and policies
Is Ultimate Dreams still available to buy?
No. The brand was retired around 2018 to 2019. The ultimatedreams.com site is parked, and Amazon, Walmart and Target searches showed no Ultimate Dreams mattresses in September 2026.
Who made Ultimate Dreams and where?
Dreamfoam Bedding made it, a family-owned factory-direct maker in Phoenix, Arizona. The site says it has been in business since 1995 and has made mattresses since 2010. It later became Dreamfoam by Brooklyn Bedding. Beds were made in the USA and sold direct and on Amazon.
What did the lineup cover and what did it cost?
There were twelve models. Four Talalay latex beds ran $399 to $1,199, and four gel memory foam beds ran $349 to $479. Three Crazy Quilt poly foam beds ran $99 to $179, and the 12-in-1 was $289. April 2015 Amazon prices included $559.95 for the latex Queen and $407.76 for the 12-in-1 Queen.
What were the trial and return terms?
The 2015 to 2016 homepage listed a 45-day trial with a flat $99 return fee. The 2016 return page listed 30 days with a $99 shipping and restocking fee. The 2017 About page claimed 120 nights. Pillows were never returnable.
What did the warranty cover and for how long?
The model charts give 10 years on latex and memory foam and 5 years on Crazy Quilt and the 12-in-1. The site-wide notice said 10 or 20 years. It covers defects and body indentations of 1.5 inches or more for the original buyer with proof of purchase.
What should I buy instead today?
For the same factory-direct formula, look at Dreamfoam's CopperFlex models or Brooklyn Bedding's lineup. If you want Talalay latex under about $800, compare current Amazon latex options. Check the trial, return fee and warranty before you order.
Prices and promos checked Not yet researched. Recheck before buying.
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